Within this post, I want to take a step back from fashion tips and introduce y’all to another segment within the blog. I would like to discuss my up and coming clothing brand and things to expect in the future. Achromatic (ACRMTC), was established by Bryan Lunn, in 2019.
Always being inspired by other creators, artists, and individuals prompted me to give this idea of a clothing line a chance. I have always had an eye for fashion and being able to visually express yourself without having to say a word is one of the greatest art forms.
Achromatic, in its literal term, is defined as an object without color. Where there is no color, there are virtually no boundaries. I see this in the creative process and wanted my brand to represent as such. ACRMTC is tailored for creativity, ideas, and the principle of success and not being held back. I want this brand to be the mixture of streetwear and luxury that the industry has been moving towards. With a variety of products, the releases will be season to season, providing quality and utility.
I want to have the first season launch in Fall/Winter 2020. For now shirts, long sleeves, and pants for the first drop, and I will see where it goes from there. In the meantime, I want to establish brand recognition and gain a relationship with consumers. I am constantly working on different logos and concepts, and I want to put a creative team around me as well. I will be documenting all of my trials and errors, as well as talking about all of the concepts and updates about the brand on this blog and the Instagram Page.
I am eager to see how everyone reacts to this clothing line and constantly pushing boundaries. There is no limit, no boundaries, and no measure within this brand and life. Express.
FAST FASHION TXST 